Carib Beer | Good Samaritan

Ahh, the Caribbean. At Christmas. With a cold bottle of beer and a warm, fuzzy feeling.

It’s not often you get to bring that alive!

A very successful brand activation campaign with a much-loved TV campaign that crossed into real life. Written by me, produced with Accomplice and joyfully watched around the Caribbean islands.

Activation | Good Samaritan Bus

Our bus travelled around Trinidad and Tobago during the festive period, surprising the islanders with some heart-warming Carib goodwill. Social media content included the Carib bus visiting charities with gifts, paying for people’s petrol, sending in support teams to areas affected by flooding.

Campaign captured in one Trinidadian newspaper.